How 3D Rendering Changes the Way Realtors Work

3D rendering is an impressive feat of technology which has just recently entered the field of architecture. Companies like Renders 3D Quick can help clients take ideas or floor plans and turn them into realistic three-dimensional images. How does this change the way that realtors work?


Imagine that you are describing an idea for a new building. You can imagine it in your mind, but can only use words to describe it. Now think about how powerful it would be to give someone the exact same images that you can see in your mind. You could show them the shining window surfaces, the way the roof is angled, and the way it would feel to walk into the building. These powerful images could help you sell your idea. In addition, a three-dimensional rendering of a place means that real estate agents clients no longer need to be physically present in order to experience a space. Let’s go over both changes.


Real estate agents know how powerful visuals are when it comes to selling. They might have to wait for a spec house to be built so that they can walk potential buyers through the room and show them what space looks like. With three-dimensional rendering, a real estate agent could begin selling a home before the home is even built. Instead of just describing it, they could ask a company like 3D Render to make a complete three-dimensional virtual reality visual of the house. This would give the potential buyer a visual experience of the house, and the real estate agent could sell it before it is even built.


The second major change for the way Realtors work will come from the physical location aspect of making a sale. Instead of waiting for busy times of the year or fluctuations in a tourist economy, a realtor will have the power to make sales regardless of the physical location of the customers. This opens new avenues of marketing and customer targeting. Realtors from any area can now target customers in any area of the world, regardless of the convenience or ease of attending a showing. A potential buyer will no longer need to be physically present in order to see a three-dimensional model, visually, of what the house or space looks like. Because a virtual reality space can be multiplied an unlimited amount of times, a realtor can “show” space virtually much more times than he or she could physically show it.


A three-dimensional image of a building is much more impressive than a two-dimensional photograph or floor plan. Although the potential buyer will want to eventually walk through the property in person, the 3D image will go a long way towards giving them a feel for space.


Real estate agents have been leveraging 3D images since the products first became available. Agent Shawn Battle is one example of a real estate agent who began using 3D imaging early and has found success with it. Do you use 3D imaging in your real estate practice? If not, do you think that you want to try it?

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