Beach, Tree, Land Real Estate

Nothing is more appealing to a buyer than seeing a print ad or a digital photo of a beautiful home. Whether it’s an apartment, single detached, commercial estate, or any property listing under the sun, having visually attractive photos for your buildings is a must.

Ismail Sirdah, a professional photographer, gives us a few statistics on using attractive visuals for marketing:

• 70 percent more people are likely to click or notice an advertisement when presented with a visually appealing photo. Skip this step and you are losing more than half of your potential customers.
• Photos are versatile, which means you can use the same content for different types of media. You can add them to a website, print in posters and flyers, or send them to your prospects through e-mail marketing.
• Images perform the best in most social media platforms and other internet domains as they are easy to load, accessible, and can be shared to other networks.

“Having stunning photos are essential to help generate leads for your real estate business,” Ismail Sirdah remarked. “When you have the right photos for your property, more people will be inclined to inquire about your services,” he added.

In this post, Ismail Sirdah talks about the benefits of hiring a professional photographer for your real estate business.

5 Reasons to Hire a Professional Photographer for Your Real Estate Business

1. High-quality photos build more credibility and trust

When you look at a website or a print ad, the first thing that your eyes are drawn to are the photos more than the content. Real estate is a highly visual business. When people are looking for properties, they do not immediately visit the location. They first look at some pictures they find in directories, ads, or property listings online. If they like what they see, that is the time that they decide to visit the location to ask additional questions.

So in essence, having visually appealing photos are the first step to lead potential clients down the real estate sales funnel. If you don’t have high-quality photos, you lose credibility as a company, and potential customers won’t likely flock to your offers.

2. A professional photographer can add certain elements which may be hard to visualize

If you’re selling real estate during a pre-selling period, it may be hard for buyers to visualize what the property looks like when finished. Additionally, some potential buyers want to see what a property looks like when fully furnished.

A lot of professional photographers are not only skilled in photo-taking, but also in photo editing. They use tools such as Corel Draw, Photoshop, and AutoCAD to help them build visualizations of preselling property. Additionally, photographers can also use these same tools to edit raw images from a property shoot.

3. Photographers understand dynamics of lighting that can enhance the appeal of your property photos

Another important facet of high-quality real estate photography is proper lighting. Lighting is a language that is spoken through art, such as photography. It makes all the difference when one photo is worth sending in a home interior magazine, or something that should be thrown in the trash bin.

Photos with the excellent play of light often have great quality, and this is what potential customers look for. They want to see the property in its best form, and photographers know when and how to shoot for these images.

4. Photographers can also take shots of your agents, your office, and all other facilities that you can add a content to your website

Additionally, you can hire a professional photographer to do other shoot tasks which may not be related to your property offers. For example, if you need content for your website such as official business photos of your agents, or what your office looks like, a professional photographer can do the job.

Professional photographers can also help you cover events such as commercial space openings, house turnovers and other visual media needs for your business. They can be all-around visual artists especially if they have skills in digital media editing.

5. Professional-looking photos have better click-through rates

One of the most recent trends in buying or leasing out property is through online listings. Some of these websites include Zillow or Realtor. If you take a look at these websites, you will notice that the top properties often have professional-looking photos.

This means that real estate properties accompanied with great photography have higher click-through rates, thus making more leads and generating potential customers.

If you want to have a competitive advantage for your real estate business, it may be ideal to hire an all-around professional photographer for all your imagery needs. Pick the ones who have experience in real estate businesses so you’ll be confident that they know the ropes.